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San Juan, Puerto Rico (1981).


2009 / BFA degree with a concentration in Image &amp; Design / Escuela de Artes Plásticas de Puerto Rico
2001 / AS degree in Fashion Design / The Art Institute of Fort Lauderdale.

I have over 10 years of experience in the Fashion/Retail Industry and have worked in my country and abroad. I’ve also been leading creative projects for fashion
brands, advertising and journalism doing research, developing concepts, producing, directing and editing.

Recently, I joined the editorial staff of El Nuevo Día—one of the Spanish language daily newspapers with the largest circulation in Puerto Rico and the U.S.—
where I collaborate with the lifestyle and social scene magazine, Magacín, on print and digital platforms. My responsibilities include conceptualizing, producing and
managing editorial content, developing social media strategies and editing media, among others.</description><title>Blog | Loredana Hernández</title><generator>Tumblr (3.0; @loredana-manifesto)</generator><link>http://www.loredanahernandez.com/</link><item><title>rifles:

Bookstack, 2005
Rebecca Veit 
</title><description>&lt;img src="http://24.media.tumblr.com/2ec44092c67963ec4073d960a00c6eeb/tumblr_mm6qx1NByx1qd0knjo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://rifles.tumblr.com/post/49798726297"&gt;rifles&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Bookstack, &lt;/em&gt;2005&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.rebeccaveit.com/index.html"&gt;R&lt;/a&gt;ebecca Veit &lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.loredanahernandez.com/post/50396069360</link><guid>http://www.loredanahernandez.com/post/50396069360</guid><pubDate>Mon, 13 May 2013 23:28:51 -0400</pubDate></item><item><title>iamacanal:

Soap advertisement, 1949. Photo by Ruzzie Green.
</title><description>&lt;img src="http://24.media.tumblr.com/81f83dde769bc6ae8fd45f6f9695d082/tumblr_mg80c2GahW1rqh03yo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://iamacanal.tumblr.com/post/44483810906/soap-advertisement-1949-photo-by-ruzzie-green"&gt;iamacanal&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Soap advertisement, 1949. Photo by Ruzzie Green.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.loredanahernandez.com/post/50395979482</link><guid>http://www.loredanahernandez.com/post/50395979482</guid><pubDate>Mon, 13 May 2013 23:27:34 -0400</pubDate></item><item><title>andrewharlow:

Dive Dark Dream Slow by Melissa CataneseOriginals...</title><description>&lt;img src="http://24.media.tumblr.com/70eacc8a1d474099de466d96db07a21d/tumblr_mlzbdeC5Fv1qazg3ko1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/d243f6fee9e087466b32004fb353b15b/tumblr_mlzbdeC5Fv1qazg3ko2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/1a8eec8c14ed76727afc6dc64d9ba2cb/tumblr_mlzbdeC5Fv1qazg3ko3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/1f72e82c5c1fd8939510e58781d81429/tumblr_mlzbdeC5Fv1qazg3ko4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://andrewharlow.co/post/49112384973/dive-dark-dream-slow-by-melissa-catanese-originals"&gt;andrewharlow&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Dive Dark Dream Slow &lt;/em&gt;by &lt;a href="http://www.melissacatanese.com/"&gt;Melissa Catanese&lt;/a&gt;&lt;br/&gt;Originals collected by Peter J. Cohen&lt;a href="http://www.google.com/url?q=http%3A%2F%2Fwww.artinfo.com%2Fnews%2Fstory%2F817383%2Fcollector-peter-cohen-makes-the-case-for-amateur-photographys-place-in-art-history%29&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGMVPMMLWmgIyUvQLfmsHT5JPvgow" target="new"&gt;&lt;br/&gt;&lt;/a&gt;Edition from &lt;a href="http://www.spacescorners.com/books/Dive-Dark-Dream-Slow-Melissa-Catanese.html"&gt;Spaces Corners&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;small&gt;&lt;em&gt;via &lt;a href="http://lpvmagazine.com/2013/04/dive-dark-dream-slow-by-melissa-catanese/"&gt;La Pura Vida&lt;/a&gt;&lt;/em&gt;&lt;/small&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.loredanahernandez.com/post/50395965883</link><guid>http://www.loredanahernandez.com/post/50395965883</guid><pubDate>Mon, 13 May 2013 23:27:23 -0400</pubDate></item><item><title>Gesto de calidad. Blog Manifesto, Magacin. 
Photo: Vogue Italia...</title><description>&lt;img src="http://24.media.tumblr.com/923bea076964f2730cf8da4f234f97b0/tumblr_mjioqq4sqQ1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.magacin.com/2013/03/07/gesto-de-calidad-2/" target="_blank"&gt;Gesto de calidad&lt;/a&gt;. Blog Manifesto, Magacin. &lt;/p&gt;
&lt;p&gt;Photo: Vogue Italia 1999, Elaine Constantine. &lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/45139379498</link><guid>http://www.loredanahernandez.com/post/45139379498</guid><pubDate>Mon, 11 Mar 2013 18:20:50 -0400</pubDate><category>Blog</category><category>Manifesto</category><category>Magacín</category><category>El Nuevo Día</category><category>Estilos de vida</category></item><item><title>Inspired by Gal Costa. Style icon and music legend &lt;3</title><description>&lt;img src="http://24.media.tumblr.com/fdd507f78baa34b0ed95245d1aa63b92/tumblr_mij9yemkAB1qj18ayo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/a553a4265c62a742d57f411cc5f4b04f/tumblr_mij9yemkAB1qj18ayo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/e1a7bf4a38170e6753392bbcc23610ca/tumblr_mij9yemkAB1qj18ayo3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/3271e87f72dc545f6ac0be925081989a/tumblr_mij9yemkAB1qj18ayo4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/d4994acfeb281e6c2a2df2cbafbc690e/tumblr_mij9yemkAB1qj18ayo5_400.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/f11d876d73339f477399b9ca53682268/tumblr_mij9yemkAB1qj18ayo6_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/f69db015640409c8c581535bfd30fb1d/tumblr_mij9yemkAB1qj18ayo7_400.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/f8822badaee27f4af78545cec91cd946/tumblr_mij9yemkAB1qj18ayo8_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/84587a17505823a715dc5301bb180d00/tumblr_mij9yemkAB1qj18ayo9_400.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/7bcafc64882de1386f842fc49d88ffbe/tumblr_mij9yemkAB1qj18ayo10_400.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;Inspired by Gal Costa. Style icon and music legend &lt;3&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/43580344895</link><guid>http://www.loredanahernandez.com/post/43580344895</guid><pubDate>Wed, 20 Feb 2013 14:25:26 -0500</pubDate><category>Gal Costa</category><category>Style</category><category>Music</category><category>Brasil</category><category>Bossa Nova</category></item><item><title>Friday crush: Alber Elbaz
”Style is the only thing you can’t...</title><description>&lt;img src="http://24.media.tumblr.com/02a757d3e0c0adcead6e739745e0d876/tumblr_mgttieCUjr1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Friday crush: Alber Elbaz&lt;/p&gt;
&lt;p&gt;&lt;span class="quote"&gt;”Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world. An emotion.&lt;/span&gt;&lt;span&gt;” &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;- &lt;/span&gt;Alber Elbaz &lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Can’t wait for the launch of his &lt;/span&gt;&lt;a href="http://www.magacin.com/2013/01/17/elbaz-para-lancome/"&gt;makeup collection&lt;/a&gt;&lt;span&gt;! &lt;/span&gt;&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/40842977764</link><guid>http://www.loredanahernandez.com/post/40842977764</guid><pubDate>Fri, 18 Jan 2013 09:56:38 -0500</pubDate><category>Alber Elbaz</category><category>Lanvin</category><category>Fashion</category><category>Crush</category><category>Lancôme</category></item><item><title>Web tribute to Louise Bourgeois (París, 1908-Nueva York,...</title><description>&lt;img src="http://24.media.tumblr.com/f55af91a53357f100bc447c3a321d564/tumblr_mgexpeO7zU1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;Web tribute to &lt;/span&gt;&lt;strong&gt;Louise Bourgeois (París, 1908-Nueva York, 2010)&lt;/strong&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Love her! Thanks MoMA.&lt;/span&gt;&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/40173660049</link><guid>http://www.loredanahernandez.com/post/40173660049</guid><pubDate>Thu, 10 Jan 2013 09:03:00 -0500</pubDate><category>Louise Bourgeois</category><category>Art</category><category>Web</category><category>Gallery</category><category>MoMA</category></item><item><title>Imogen Belfield jewelery featured in Magacín.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_me7yhaBxNR1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;Imogen Belfield jewelery featured in Magacín.&lt;/span&gt;&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/36763621719</link><guid>http://www.loredanahernandez.com/post/36763621719</guid><pubDate>Wed, 28 Nov 2012 17:29:33 -0500</pubDate><category>Imogen Belfield</category><category>Jewelery</category><category>Magacín</category></item><item><title>Indeed.</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_me6m2h8ERy1qcwbl6o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Indeed.&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/36762080375</link><guid>http://www.loredanahernandez.com/post/36762080375</guid><pubDate>Wed, 28 Nov 2012 17:09:19 -0500</pubDate></item><item><title>I see nature.</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_mcxhunMQsN1rpbjnto1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I see nature.&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/36738112788</link><guid>http://www.loredanahernandez.com/post/36738112788</guid><pubDate>Wed, 28 Nov 2012 09:31:15 -0500</pubDate></item><item><title>Camino al cenit. Aquí vamos!</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mb38avrdRR1qehd6xo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Camino al cenit. Aquí vamos!&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/36738025328</link><guid>http://www.loredanahernandez.com/post/36738025328</guid><pubDate>Wed, 28 Nov 2012 09:28:42 -0500</pubDate></item><item><title>coyotenegro:

More at bandidavida.com
</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_md6pohpaai1qdvq2co1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://coyotenegro.tumblr.com/post/35284429975/more-at-bandidavida-com"&gt;coyotenegro&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;More at &lt;a href="http://www.bandidavida.com"&gt;bandidavida.com&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.loredanahernandez.com/post/36737899450</link><guid>http://www.loredanahernandez.com/post/36737899450</guid><pubDate>Wed, 28 Nov 2012 09:25:05 -0500</pubDate></item><item><title>55 gentle ways to take care of yourself when you’re busy...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_me7b17hKfR1qj18ayo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.thefreedomexperiment.com/2011/10/28/55-gentle-ways-to-take-care-of-yourself-when-youre-busy-busy-busy/"&gt;55 gentle ways to take care of yourself when you’re busy busy busy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Working on them&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/36737177526</link><guid>http://www.loredanahernandez.com/post/36737177526</guid><pubDate>Wed, 28 Nov 2012 09:03:06 -0500</pubDate></item><item><title>El lujo de dar @ Manifesto, Magacín, GFR Media.
Photo: The Feed...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mduznrZJv81qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;El lujo de dar @ Manifesto, Magacín, GFR Media.&lt;/p&gt;
&lt;p&gt;Photo: The Feed Project.&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/36237944095</link><guid>http://www.loredanahernandez.com/post/36237944095</guid><pubDate>Wed, 21 Nov 2012 17:26:00 -0500</pubDate><category>Blog</category><category>Gifts</category><category>Toms</category><category>Feed</category><category>Punjammies</category><category>Concalma</category><category>Love is you and me</category><category>Erika Peña</category><category>Coyote Negro</category></item><item><title>Be thankful &lt;3
Love this shot. 
Ryan McGinley and Karlie...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_mdsxszDLqC1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Be thankful &lt;3&lt;/p&gt;
&lt;p&gt;Love this shot. &lt;/p&gt;
&lt;p&gt;&lt;span&gt;Ryan McGinley and Karlie Kloss for T Magazine. &lt;/span&gt;&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/36153421246</link><guid>http://www.loredanahernandez.com/post/36153421246</guid><pubDate>Tue, 20 Nov 2012 14:50:59 -0500</pubDate><category>Karlie Kloss</category><category>RRyan McGinley</category><category>T Magazine</category><category>New York Times</category></item><item><title>Boga y ambiente. Blog post for Manifesto. 
Photo: Robert Witman</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mdlkzfbUQR1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Boga y ambiente. Blog post for Manifesto. &lt;/p&gt;
&lt;p&gt;Photo: Robert Witman&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/35857570925</link><guid>http://www.loredanahernandez.com/post/35857570925</guid><pubDate>Fri, 16 Nov 2012 15:30:00 -0500</pubDate><category>Manifesto</category><category>Puerto Rico</category><category>Restaurants</category><category>Bar</category><category>Santaella</category><category>Jose Enrique</category><category>Vittorino Tratoria</category><category>Boronía</category><category>Soda</category><category>Lima</category><category>Bartola</category><category>Pa'l Cielo</category><category>Papillon</category><category>The Garden</category><category>Superfoods</category><category>Abracadabra</category><category>Jamon Jamon</category><category>Casita Miramar</category><category>Bagua</category><category>Robert Witman</category><category>La Naranja Picá</category><category>Verde Mesa</category><category>El Mezzanine @ St. Germain</category><category>Café Tresbé</category><category>Café Marquesa</category><category>La Chola</category></item><item><title>Word.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mdfsc1IymW1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Word.&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/35642213202</link><guid>http://www.loredanahernandez.com/post/35642213202</guid><pubDate>Tue, 13 Nov 2012 12:24:01 -0500</pubDate></item><item><title>Nono Maldonado, Harry Robles y David Antonio @harryrobles...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mcvkmoyH4J1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Nono Maldonado, Harry Robles y David Antonio @harryrobles #momentomagacin #magacin15 #magacin (at Condado Vanderbilt Hotel)&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/34844524693</link><guid>http://www.loredanahernandez.com/post/34844524693</guid><pubDate>Fri, 02 Nov 2012 15:25:36 -0400</pubDate><category>momentomagacin</category><category>magacin</category><category>magacin15</category></item><item><title>"You are not here merely to make a living. You are here to enable the world to live more amply, with..."</title><description>“You are not here merely to make a living. You are here to enable the world to live more amply, with greater vision, and with a finer spirit of hope and achievement. You are here to enrich the world. You impoverish yourself if you forget this errand.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Woodrow Wilson (via &lt;a class="tumblr_blog" href="http://ofbirdsandmoons.tumblr.com/"&gt;ofbirdsandmoons&lt;/a&gt;)&lt;/em&gt;</description><link>http://www.loredanahernandez.com/post/34575335007</link><guid>http://www.loredanahernandez.com/post/34575335007</guid><pubDate>Mon, 29 Oct 2012 13:51:12 -0400</pubDate></item><item><title>Electric Cinderella #mag15 #makingof (at Condado Vanderbilt...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_mclwxkvjmk1qj18ayo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Electric Cinderella #mag15 #makingof (at Condado Vanderbilt Hotel)&lt;/p&gt;</description><link>http://www.loredanahernandez.com/post/34485294672</link><guid>http://www.loredanahernandez.com/post/34485294672</guid><pubDate>Sun, 28 Oct 2012 10:15:20 -0400</pubDate><category>makingof</category><category>mag15</category></item></channel></rss>
